@trackthetom is my first ongoing venture to grow my public audience, producing content on a regular basis with a somewhat strict set of guidelines in the hopes of gaining a substantial audience by the end of the year. An exercise in content creation for Instagram, commitment and creativity, it’s been interesting to watch the page grow. If you’re seeing this, why not throw it a follow and see what I’ve been up to this year.

I make posts in batches of 3 as to keep the Feed aesthetically pleasing, and aim to post at least 2 batches a week. One of these batches is interest content from the week, whilst the other is a banner-style week summary - with one piece of Video content, one carousel of photos, and the main summary video of the week. I started the project a week into 2021 as to keep content creation manageable - and give myself a week’s buffer to create content. So far I’ve never been more than a day late with posts!

If you want to see the styling, I’ve attached screenshots of the feed, otherwise I’ve embedded a few of the main episodes below that.