Advertising Campaign Practice

Advertising Campaign Practice built upon the principles established in the previous subject, and introduced us to the concept of Agency Teams and larger briefs. We were given a real-world brief from international agency Leo Burnett, and found ourselves working to produce a creative brief, insight and pitch for their client - Samsung & their Galaxy S10.

I have to admit, this subject is one of my fondest memories of University. We were placed into teams early, and rode the wild rollercoaster that was the semester to come with them. The content covered by the subject was incredibly useful, developing our techniques in understanding consumers, knowing the competition, and interrogating the product to form powerful insights.

We were introduced to advertising models and tested in our knowledge and application of them, which provided a strong theoretical backbone to all content produced in the remainder of the degree. We also delved into owned and earned media, the creation of creative executions and the importance of really selling a pitch.

Assessments included the formation of a Creative Brief, creation of a Radio Advertisement, and finally a major pitch, all of which are available below. Our team was extremely successful in this subject, and were selected to present our final presentation to the Leo Burnett team in their Barangaroo Office - a highlight of University I’ll never forget.

The Team