Brand Advertising Strategies

Brand Advertising Strategies was a turn from our previous subjects, and instead focused on the curation and cultivation of Branding for business. Content focused on the history and development of branding, the concept of brand equity, and how models and strategies drive contemporary advertising practice. Ignoring the regular 8am lecture slot at the Powerhouse Museum, it was a highly enjoyable subject.

Assessments were based on Tutorial Participation, Critical Analysis of Brand Equity theory, and finally the development of a Brand Strategy Proposal and Presentation. I have included the final presentation below, but withheld the other resources as they only a worthy in an academic context.